So Much So Bacco!

Today the MBA students were up bright and early as we made our way to our meeting with So Bacco, the start up tonic wine company that was founded in 2010 by French rugby star Christophe Dominici. We were brought in by Monte Bacco Group to help bring their product to the United States and we took them by storm. After three hours of discussion and getting all of the brand information, we were able to get back home and work on a feasibility analysis for the company. Hopefully we will be able to give them a great business plan to work with next week, which seems probable since the meeting was a success today!